Rendering of CRAFT Beer Market at Cowboys Music Festival at the Calgary Stampede
CRAFT Beer Market, Canada’s go-to destination for elevated casual dining and an unrivaled craft beer selection, is proud to announce an exclusive partnership with Cowboys Music Festival (CMF) for 2025. This July, CRAFT will make history as the first-ever exclusive restaurant pop-up at Cowboys Music Festival, hosted during the world-famous Calgary Stampede.
Set against the backdrop of Cowboys Park (1220 9 Ave SW) – the brand-new home of CMF – this one-of-a-kind CRAFT experience will feature a 160-seat enclosed patio, serving up a curated menu of CRAFT favourites, ice-cold beers, and refreshing cocktails all Stampede long.
Known across the globe, Cowboys Music Festival is Canada’s most legendary 11-day party – attracting world-class artists and tens of thousands of guests to Calgary, Alberta. This collaboration marks a major moment for two beloved Canadian brands: one rooted in craft food and drink, the other in unforgettable music and party culture.
Guests can expect iconic CRAFT dishes like the signature Brewmaster’s Chicken Sandwich and festival-ready summer drinks including the Fraperol Spritz Slush – all served with views of the iconic Cowboys stage, featuring headliners such as Thomas Rhett, Kygo, Macklemore and The Chainsmokers.
“This is such an exciting milestone for us,” said PJ L’Heureux, founder of CRAFT Beer Market. “We’ve always been passionate about creating memorable experiences through food, drink, and community. There’s nothing more iconic – or more fun – than teaming up in our hometown with Cowboys for the Stampede.”
CRAFT’s exclusive pop-up will run from July 3 to 13, 2025, offering daily access to guests of Cowboys Music Festival with a valid festival ticket. As the only restaurant concept featured on-site, CRAFT is set to elevate the CMF experience with the ultimate spot to fuel up, cool down, and cheers with friends.
HOW TO BOOK
Reservations for the CRAFT x Cowboys pop-up can be made in advance through OpenTable. A limited number of walk-up tables will also be available on-site, based on availability. Guests must have a valid Cowboys Music Festival pass to secure a table and enjoy an unforgettable dining experience in the heart of the action.
VIP booths will be available, offering premium views of your favourite headliners. Guests with a secured CRAFT reservation will also have the opportunity to purchase a special Cowboys Music Festival Fast Pass on-site.
Seating is limited, so early booking is strongly recommended. For full booking details, visit: craftbeermarket.ca/craft-at-cowboys-music-festival
Rendering of CRAFT Beer Market Pop Up at Cowboys Music Festival at the Calgary Stampede
For media inquiries, please contact:
Alina Pejkovic-Prince
Senior Marketing Manager
CRAFT Beer Market
alina.pejkovic@craftbeermarket.ca
778-834-0450