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Our Story

CRAFT Beer Market is a premium casual restaurant with a passion for fresh local food and great craft beer. Launched in Calgary in 2011, the CRAFT movement has been spreading ever since, bringing our special recipe of sophisticated comfort food, unique craft beers and active community involvement to new cities every year. 

Read on to learn more.

CRAFT Founder PJ L’Heureux has long been interested in beer. At the age of 18, he started brewing his own beer at his parents’ house. Much to the delight of his folks, that venture never took off. But his passion for beer continued to blossom.

A trip to Portland, Oregon – the craft beer capital of America – gave PJ a glimpse of the emerging shift toward craft brewing and local food. He envisioned creating a place where people could enjoy fresh local food and beers from all over the world under one roof. And so the idea for CRAFT Beer Market was born.

After working on the concept for a year, PJ approached his childhood friends John Liwag and Rob Swiderski about joining forces to make it happen. The three of them got to work, honing the idea, assembling a great team, and securing a perfect location in Calgary’s historic Beltline. CRAFT Calgary launched in 2011 and was an instant hit.

CRAFT has since expanded to Vancouver, Edmonton and Ottawa, with more locations on the way. As it happens, people everywhere love to enjoy great food and drinks in a welcoming environment (big surprise!) – and we’re passionate about delivering just that.

CRAFT Leaders

PJ L’Heureux, Founder & President

From a young age PJ has always had an entrepreneurial spirit. At the age of 16 he started a DJ service which he grew to include concert and nightclub promotion and opened two of his own night clubs all before the age of 25. For the past 22 years he has continued to be a leader in some of Calgary’s most exciting food and entertainment venues.

PJ’s passion for craft beer goes back to his first attempts at home brewing when he was 18 years old. He quickly found out that brewing beer wasn’t for him but that serving it was. Through his travels and relationships with brewers across the globe, PJ realized that a concept like CRAFT Beer Market could truly change the way people think about restaurants.

His passion for the craft beer movement and community is evident in everything he does. He loves the small business model and the ability to have a positive impact in the communities where he opens his restaurants. PJ’s family values and belief in community involvement run deep through the entire CRAFT concept and he would have it no other way. The biggest excitement he gets about opening in new markets is getting to know the local breweries and farms that he can partner and connect with in the community.

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Beer Recommendations: Deschutes Mirror Pond, Cascade Vintage Gose, Driftwood Fat Tug IPA

CRAFT Crew

We couldn’t do what we do without an amazing team. These are the people that guide the CRAFT ship.

Mike Green, General Manager

Born and raised in Kelowna, CRAFT Paramount was just the opportunity Mike needed to bring his family back to the Valley. Mike’s passion for food started at a young age, cooking breakfast for his family when he could hardly reach the stove. That love of food landed him working in a kitchen at the age of 19 and developing his knowledge and love of cooking. Mike’s growing passion for hospitality and people development lead him into management and he’s never looked back. His hospitality career includes stops in Vancouver, Toronto, Montreal and Australia and now has him back home to open CRAFT in Kelowna.

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Beer Recommendations: Steamworks Flagship IPA, Boundary Brewing Alt Bier, Fuggles & Warlock Mountain View Sour

Robert Jewell, Executive Chef

Robert Jewell got his start in kitchens after responding to an ad to be a dishwasher at Teatro Ristorante in Calgary. Robert worked his way up through the ranks and was an Executive Chef by age 25. In 2015 he got the opportunity to host his own cooking show, A is for Apple, on Gusto TV. The show is now in its second season airing daily on Gusto. He also has a one hour cooking special called Spencer and Roberts game day buffet. The kitchen is where his heart is and CRAFT keeps his heart full. He loves cooking not only for his own satisfaction, but also for the satisfaction of his guests on a daily basis.

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Beer Recommendations: Tofino Kelp Stout, Bomber Pilsner

CRAFT Club

CRAFT Club is a like a secret society for beer lovers, except it’s not a secret, and anyone can join. It gives you a chance to discover more about the beers you try at CRAFT, while getting the inside scoop on, and exclusive access to, special happenings at the the restaurant. To join, download our iPhone app from the Apple store to track, rate and share your beers on the go. Download the app today!

Or keep it old school and ask a CRAFT Crew member for a registration form next time to you visit. You’ll get an official Club card to track each pint you enjoy. From upstarts to aficionados, everyone’s invited (as long as you’re of legal drinking age).

Kelowna, Alberta & OntarioVancouver

Media Room

All media inquiries please contact:
Alison Robertson
Director - Brand, Sales & Marketing
403.452.8856 ext. 1
alisonr@craftbeermarket.ca

Download media kit (PDF)

CRAFT CALGARY - 10th AVENUE - BELTLINE

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